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Meta must face lawsuit over Facebook crypto ads

Meta Platform Lawsuit with Andrew Forrest

A U.S. judge has rejected Meta Platform’s attempt to dismiss a lawsuit brought forward by Australian mining tycoon Andrew Forrest. The lawsuit centers around deceptive Facebook ads endorsing fake crypto projects and fraudulent investments, featuring Forrest. He is seeking legal action against Meta for their role in enabling the spread of these misleading ads.

Legal Battle and Ruling

Despite Meta’s efforts to dismiss the lawsuit, U.S. District Judge Casey Pitts ruled in favor of Forrest, allowing him to pursue allegations of negligence against Meta. The judge’s decision was based on the argument that Meta failed to operate in a commercially reasonable manner by allowing the deceptive ads to circulate.

Implications and Background

Forrest’s original lawsuit states that over 1,000 false advertisements appeared on Facebook in Australia, causing significant financial losses to those affected. The ads depicted Forrest endorsing crypto pump and dumps and utilized tactics to bypass Facebook’s ad review systems. Allegations suggest that Meta’s software played a role in creating some of these fraudulent ads using Generative AI technology.

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